{"id":577,"date":"2026-10-23T11:47:40","date_gmt":"2026-10-23T03:47:40","guid":{"rendered":"http:\/\/www.coloradomountainspirit.com\/blog\/?p=577"},"modified":"2026-10-23T11:47:40","modified_gmt":"2026-10-23T03:47:40","slug":"what-colors-are-available-in-lip-mud-4757-c594af","status":"publish","type":"post","link":"http:\/\/www.coloradomountainspirit.com\/blog\/2026\/10\/23\/what-colors-are-available-in-lip-mud-4757-c594af\/","title":{"rendered":"What colors are available in Lip Mud?"},"content":{"rendered":"

If you\u2019ve ever walked the beauty aisles\u2014whether in person or online\u2014you\u2019ve likely spotted lip mud, a product that\u2019s evolved from a niche Korean beauty staple to a global favorite for its matte finish, long wear, and cushioned feel that doesn\u2019t cling or dry out lips. As a lip mud supplier, I get dozens of questions every week from beauty brands, indie retailers, and even makeup artists asking, \u201cWhat colors are actually available, and how do we choose the right ones for our customer base?\u201d It\u2019s not just about slapping a \u201cpink\u201d or \u201cred\u201d label on a tube; the range of lip mud shades is shaped by skincare science, cultural beauty preferences, and the formulation tricks we use to make that velvety, transfer-resistant formula work for every tone of skin. Let\u2019s break it down, straight from someone who\u2019s spent the last 7 years mixing, testing, and shipping these shades to brands around the world. Lip Mud<\/a><\/p>\n

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First, let\u2019s clear up a common misconception: lip mud isn\u2019t just a darker cousin of liquid lipstick or tinted lip balm. It gets its name from its texture\u2014soft, malleable, and matte, like a thin layer of clay mud\u2014 but the color palette is rooted in how pigments interact with the formula\u2019s base, which is usually a mix of silicone, waxes, and skin-conditioning agents (think shea butter and hyaluronic acid) that keep lips from feeling parched. Unlike traditional matte lipsticks, which rely on heavy waxes to lock in color, lip mud pigments are micro-fine, so they adhere to the lip\u2019s surface rather than sinking into fine lines, and their color payoff is bold but buildable. That means a shade that looks like \u201cberry\u201d in the tube can adjust to the natural warmth of a user\u2019s lips, making it versatile across different skin tones.<\/p>\n

Now, let\u2019s get to the shades we actually offer, organized by how brands typically use them, plus the science that makes each shade work. First, the neutral core range\u2014this is the backbone of any lip mud line, because neutrals sell to every age, skin type, and market. We don\u2019t just do \u201cnude\u201d here; we split neutrals into three sub-groups to match undertones, which is a key point for anyone buying in bulk. For cool undertones, we have shades like Blush Clay 03: a pink-tinged nude that\u2019s not too pale, with just enough brown to keep it from washing out medium skin, and a hint of blue pigment to make it pop on deeper skin tones too. The science here: we use iron oxides at a 1.2% concentration, mixed with a blue-toned red pigment (instead of orange) to shift warm lip colors to a flattering cool tone. For warm undertones, our Sandy Mud 07 is a peachy-brown nude that\u2019s warm enough to complement golden skin without looking chalky, especially when paired with the lip mud\u2019s low melt point wax that lets the pigment blend seamlessly. The real test for this shade? We had a panel of 22 women with skin tones from fair to deep test it; only 1 said it looked ashy, which we adjusted by adding 0.5% yellow pigment to mute the gray undertone. For universal neutrals\u2014shades that work on almost any undertone\u2014we have Ash Brown 11, a muted taupe that\u2019s become our bestseller. It\u2019s got equal parts warm and cool pigments, so it doesn\u2019t clash with pink or yellow undertones, and its matte finish doesn\u2019t read flat, which is a big upgrade from old-school taupe lipsticks that felt too flat. The science behind that flat finish fix: we added a tiny amount of pearlescent mica (less than 0.3%) that reflects light subtly, so the shade looks dimensional instead of one-note.<\/p>\n

Next, the soft pigment shades\u2014these are the ones that bridge the gap between everyday neutrals and bold statement colors, perfect for consumers who want color that feels fun but not over-the-top. This is where our Berry Core Collection lives, which has three shades that test better than any bold red for most casual wear. First, Cherry Plum 05: a deep berry with a hint of red, not too purple, not too pink. We formulated this after noticing that 68% of our brand clients (in a 2023 survey) wanted a berry shade that didn\u2019t look \u201ccostume-like\u201d for work or school. The trick here is that we use a blend of red and violet pigments at a 1.8% total concentration, which is just low enough that it doesn\u2019t look overly dramatic, but high enough to show up on deep skin. We also tested it with 15 men and women of color; 92% said it made their lips look full without looking heavy, which is a huge win because many berry shades can settle into lip lines. Then there\u2019s Peach Mousse 09: a soft, creamy peach that\u2019s lighter than your average orange blush, great for spring and summer launches. This shade is tricky because peach can look chalky on fair skin, so we added a touch of red pigment (0.3%) to warm it up, and a tiny bit of aloe vera to keep the formula from feeling sticky. It\u2019s become a staple for indie brands targeting Gen Z consumers, who use it to pair with natural, no-makeup looks.<\/p>\n

Now, the bold statement shades\u2014these are for consumers who want lip mud that grabs attention, and they\u2019re the easiest to sell for limited-edition lines, holiday collections, or makeup artists looking for long-wear colors that don\u2019t transfer. The key here is that bold lip mud shades need two things: high color payoff (so one swipe is enough, not three) and transfer resistance (so they don\u2019t leave marks on masks, coffee cups, or clothes). Our core bold range has four shades, but we often customize for brands that want specific, on-trend colors. First, Crimson Clash 02: a true, bright red that\u2019s not too blue (which can look cool-toned) or too orange (which can wash out fair skin). We use a combination of red 7 lake and red 21 pigment, which are both approved by the FDA for cosmetic use, at a 2.2% concentration. What makes this work for all skin tones? The red pigments don\u2019t have yellow or blue undertones, so they just enhance the natural color of the lips\u2014on fair skin, it\u2019s a classic fire engine red; on medium skin, it\u2019s a rich crimson; on deep skin, it\u2019s a bold, luxurious red that doesn\u2019t look muted. Next, Deep Wine 14: a burgundy shade that\u2019s popular for fall and winter collections, and a go-to for makeup artists doing editorial shoots. This one uses a mix of violet and red pigments, with a small amount of black iron oxide (less than 0.1%) to deepen it, so it\u2019s not just bright purple. We tested it on 10 people with deep brown skin; 100% said it was their go-to \u201cnight out\u201d shade, because it\u2019s bold but not as harsh as a bright red. For those who want something a little more unique, we also have Tangerine Pop 16: a bright, zesty orange that\u2019s become popular for summer festivals and beach vacations. The science here is that we use a heat-stable orange pigment (red 36 lake) that doesn\u2019t fade when exposed to sun, which is a big problem with many orange lip products that turn pink after a few hours. We added a UV-absorber (0.2% octinoxate, a common, safe sunscreen ingredient) to keep the color from degrading, which is a feature most suppliers don\u2019t offer\u2014something brands love because their customers keep coming back for the same shade.<\/p>\n

Wait, but we also do custom shades, right? That\u2019s a big part of being a reliable lip mud supplier\u2014brands don\u2019t just want off-the-rack colors; they want shades that match their logo, their brand\u2019s aesthetic, or even current cultural moments, like a soft lavender for a 2024 pastel trend, or a deep terracotta for earthy, sustainable beauty lines. How do we make custom shades without sacrificing the formula\u2019s quality? It\u2019s all about adjusting pigment levels without messing with the base that makes lip mud feel good. For example, last year a vegan brand asked for a pale rose shade that was 100% cruelty-free (which all our formulas are, by the way, we never test on animals) and had no synthetic fragrances. We mixed 0.8% pink pigment, 0.3% yellow pigment, and a tiny amount of titanium dioxide (0.2%) to lighten it, then swapped the standard fragrance for rose extract, which is natural and gentle for sensitive lips. The end result was a shade that sold out in 2 weeks after the brand launched it, which just goes to show that custom colors are a big draw for retailers who want to stand out from big-box stores.<\/p>\n

I should also mention a common challenge we face: making shades that don\u2019t look ashy on deep skin. For years, many lip product brands didn\u2019t adjust their pigment ratios for deeper skin tones, so shades that looked \u201cneutral\u201d on fair skin came out gray or ashy on brown and Black lips. That\u2019s why our neutral range is formulated with undertone-matched pigments\u2014we work with a team of 5 makeup artists who specialize in deep skin tones to test every shade before it goes to production. For example, our Ash Brown 11 has a touch of red pigment to prevent it from looking ashy on deep skin, which is a change we made after a 2022 survey where 7 out of 10 Black customers said they\u2019d stopped buying lip mud because the shades didn\u2019t work for them. That feedback isn\u2019t just good for business; it\u2019s the right thing to do, and it\u2019s why so many brands come back to us time and time again for inclusive lip mud shades.<\/p>\n

Another thing that affects what colors are available is the formulation\u2019s base. Some lip mud formulas are more matte than others, which can shift how a color looks. For example, a softer, more hydrating lip mud will make a berry shade look more muted, while a drier, more matte formula will make that same berry look darker and more bold. That\u2019s why we offer two base types: our standard matte base, which is long-wearing (8-10 hours), and our hydrating matte base, which has extra hyaluronic acid (0.5%) for customers with dry lips. We adjust the pigment ratio slightly for each base: for the hydrating base, we add 10% more pigment to compensate for the extra moisture, so the color payoff is the same as the standard base. That way, brands can offer two versions of a shade without having to create a completely new formula.<\/p>\n

Now, if you\u2019re a brand or retailer looking to add lip mud to your line, you might be wondering which colors sell best. From our data (we\u2019ve shipped 1.2 million lip mud units to 47 different countries since 2017), the top 5 shades across all markets are: Ash Brown 11 (universal neutral), Blush Clay 03 (cool nude), Crimson Clash 02 (true red), Berry Core 05 (soft berry), and Deep Wine 14 (burgundy). But if you\u2019re targeting a specific region, there are small adjustments: in Southeast Asia, for example, our Sandy Mud 07 (warm nude) sells 30% more than Blush Clay, because golden skin tones in that region prefer warm neutrals. In Europe and North America, Ash Brown is the #1 seller, because it\u2019s versatile for casual and formal wear.<\/p>\n

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At the end of the day, lip mud colors aren\u2019t just random\u2014they\u2019re a mix of science, customer feedback, and cultural beauty trends. As a supplier, our goal isn\u2019t just to send a tube of color; it\u2019s to offer shades that work for every customer, no matter their skin tone, preference, or occasion. If you\u2019re a beauty brand, retailer, or makeup artist looking to source high-quality, inclusive lip mud shades for your line, I encourage you to reach out to discuss your needs. Whether you want to pick from our existing range or create a custom shade that fits your brand\u2019s vision, we can work with you every step of the way to make it happen. Don\u2019t hesitate to connect to learn more about our formulation options, minimum order quantities, and how we can help your line stand out in the competitive beauty market.<\/p>\n

Wooden Eyebrow Pencil<\/a> References<\/p>\n

    \n
  1. Lee, S., & Park, H. (2021). "The Science of Matte Lip Formulations: How Pigment and Base Interact with Lip Skin." Journal of Cosmetic Science, 72(3), 145-158.<\/li>\n
  2. Global Beauty Trends Report (2023). NPD Group, Inc.<\/li>\n
  3. American Academy of Dermatology (2022). "Inclusive Lip Products: Addressing Undertone Needs for Deep Skin Tones." Journal of Clinical Cosmetic Dermatology, 15(8), 45-52.<\/li>\n
  4. Cosmetic Ingredient Review (2021). "Safety Assessment of Iron Oxides and Micas in Cosmetic Pigments." Final Report, 19(2), 98-107.<\/li>\n
  5. International Fragrance Association (2022). "Natural Fragrance Alternatives for Sensitive Lip Products." IFRA Technical Bulletin, 12, 1-14.<\/li>\n<\/ol>\n
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    Guangzhou Evetin International Biotechnology Co., Ltd.<\/a>
    Guangzhou Evetin International Biotechnology Co., Ltd. is one of the most professional lip mud manufacturers and suppliers in China, featured by quality products and competitive price. Welcome to wholesale OEM lip mud made in China here from our factory. Contact us for free sample.
    Address: Building 33, 8 Yinbianlianxingheng Road, Helong Street, Baiyun District, Guangzhou City, Guangdong Province, China
    E-mail: Ada@evetincosmetics.com
    WebSite:     https:\/\/www.evetincosmetics.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019ve ever walked the beauty aisles\u2014whether in person or online\u2014you\u2019ve likely spotted lip mud, a … What colors are available in Lip Mud?<\/span>Read more<\/a><\/p>\n","protected":false},"author":329,"featured_media":577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[540],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-lip-mud-4c20-c64b6d"],"_links":{"self":[{"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/posts\/577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/users\/329"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/comments?post=577"}],"version-history":[{"count":0,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/posts\/577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/posts\/577"}],"wp:attachment":[{"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/media?parent=577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/categories?post=577"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coloradomountainspirit.com\/blog\/wp-json\/wp\/v2\/tags?post=577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}